Which Social Media Channel is Best for Campgrounds?

Running a campground means you’re always looking for ways to get more campers through your gates, but managing a campground is about wearing many different hats all at once.

You may be checking in guests, answering the phone, clearing someone’s backed-up sewer, handing out mini golf clubs, and reminding kids not to run on the pool deck, all before your morning coffee, so it’s not reasonable that you’ll be jumping deep into the ins-and-outs of social media marketing or building complex social media campaigns.

While word-of-mouth is powerful, today’s campers are also scrolling, searching, and planning their trips online.

Here’s where to start with your campground’s social media marketing strategy:

Choose one social media platform to do well rather than try to be on every platform.

Once you’ve got one platform working, you can start to learn another, so the big question is: which social media platform should you focus on for your campground (or RV park)?

Since your time is limited and your attention is drawn in many different directions, we’re giving a quick rundown of social media for campgrounds so you can choose the best platform to focus your time and energy on posting to attract campers and reach your target audience.

Let’s break down the main platforms, their demographics, and how they can work for your campground.

🌲 Facebook For Campgrounds: Families and Retirees

• Who’s here: Ages 35–64, especially 50+ campers.
• Why it works:
  • Still the go-to platform for families planning trips.
  • Facebook Groups (RV clubs, travel communities, local events, community happenings) are hotspots for recommendations.
  • You can easily promote events like “4th of July Campout,” “Opening Weekend,” or “Fall Harvest Weekend.”
  • The platform with the highest number of users, so has the largest potential reach to your campground’s target audience.

👉 If your campground attracts families or retirees, Facebook is a must.

Facebook post ideas for RV parks and campgrounds:

Best formats: Photos, albums, events, short text posts with links.
Tone: Friendly, welcoming, community-oriented.

1. Event Announcement –
   • Photo: Campers around a fire.
   • Caption: “Join us for our Annual Fall Harvest Weekend! 🍂 Pumpkin carving, hayrides, and cozy campfires await. Reserve your spot today!”
   • CTA: Link to booking page or create a facebook event that people can join
2. Photo Album –
   • Upload 10–15 pictures from last weekend’s campers (with permission).
   • Caption: “We had an amazing weekend with our camping family! Thank you to everyone who joined us. Here are some highlights 👇” If you’re personally connected with some of those campers on Facebook, tag them in the photos so they can get a reminder to view them too.
3. Local Highlight Post –
   • Photo: Scenic nearby attraction (lake, trail, park).
   • Caption: “Did you know we’re just 15 minutes from [Attraction]? It’s the perfect day trip during your camping stay!”
   • Take a picture of someone in your office (or in front of your campground sign) holding a sandwich or coffee from a nearby cafe or coffee shop. Say what your favorite thing to order there and tag their Facebook page, and hopefully they’ll share the post on their page too, so their followers will see your campground.

QUICK TIP: Use a free service like Unsplash.com to get professional photos of the National Park, city skyline, or nearby attraction that you can use in your social posts.

Download these free campground social media graphics to have on hand for a quick post on busy days.

🖼️ Instagram For Campgrounds: Millennials and Young Families

• Who’s here: Ages 18–44, strongest with Millennials.
• Why it works:
  • Travelers use Instagram for inspiration and trip ideas.
  • Scenic photos, sunsets, and cozy campfire vibes can showcase your campground’s atmosphere.
  • Hashtags like #CampingLife or #Glamping can put you in front of adventure seekers.

👉 Great if your campground has unique views, cabins, or photogenic spots.

Instagram Post Ideas for Campgrounds:

Best formats: High-quality photos, Reels, Stories.
Tone: Inspirational, visual, experiential.

✅ Post Ideas:

1. Reel: “Day in the Life at Our Campground” –
   • Clips: sunrise → kids biking → BBQ → sunset → campfire.
   • Music: upbeat, trendy.
   • Caption: “Your perfect camping getaway looks a lot like this. 🌲🔥 #CampingLife #FamilyAdventure”
2. Carousel Post: “5 Things You’ll Love About Staying Here” –
   • Slide 1: Title image (your logo + scenic shot).
   • Slides 2–6: Unique features (playground, waterfront, pet-friendly, cabins, stargazing).
   • Caption: “We’re more than a campsite — we’re your home away from home. Which is your favorite?”
3. Story Series –
   • Voting Polls like: “Campfire Marshmallows or S’mores? 🍫🔥”
   • Behind-the-scenes: staff setting up events or cleaning cabins.

Bonus Tip: You can post your reels to other platforms as well likeautomatically sharing from Instagram to Facebook, and manually uploading your vertical video to TikTok and YouTube shorts giving you further reach without having to edit new content for each platform.

 

🎥 TikTok For Campgrounds: The Adventure Crowd

• Who’s here: Mostly 16–34, but older groups are catching on fast.
• Why it works:
  • Short, fun videos of camping life can quickly reach thousands of potential campers.
  • Perfect for highlighting hidden gems, quirky amenities, or behind-the-scenes campground life.

👉 If you want to stand out and attract younger travelers, TikTok is worth experimenting with.

TikTok Post ideas for Campgrounds

Best formats: Short, fun, authentic videos.
Tone: Playful, real, slightly quirky.

✅ Post Ideas:

1. Before & After Camp Setup –
   • Clip 1: Empty site.
   • Clip 2: Tent/RV fully set up, lights strung, family relaxing.
   • Text overlay: “Your weekend escape in just 30 seconds.”
2. POV Style Video –
   • Clip: Walking down a trail to the lake.
   • Caption: “POV: You just found your new favorite camping spot.”
3. Trending Audio Meme –
   • Use a trending sound and apply it to something like “when you finally get cell service after a weekend camping 😂” or “packing for camping vs. actually camping.”

BONUS IDEA: Repurpose your instagram reels: If you’re editing reels for instagram, then it takes less than a minute to upload that same vertical video to tiktok and write a description for the chance to reach more people.

It’s ok if you don’t have time to reate exclusive content for each network, so repuporposing is a great way to have content on the platform without adding to your workload

📌 Pinterest For RV Parks: Trip Planners

• Who’s here: Ages 25–54, with a strong female audience.
• Why it works:
  • Campers often use Pinterest to plan trips months in advance.
  • Content like itineraries, camping tips, and activity ideas performs well.
  • Pins live for years, meaning your content keeps working long after posting.
  • Great for showing “Family” activities in your area and includng your campground since there’s a strong presence of moms on Pinterest looking for family ideas

👉 If your campground offers activities or travel guides, Pinterest can keep your brand in front of planners.

Pinterest RV Park Social Media Post Ideas

Best formats: Vertical pins (photos with text overlay), infographics, checklists.
Tone: Helpful, evergreen, planning-friendly.

✅ Post Ideas:

1. Pin: “Ultimate Weekend Camping Checklist” –
   • Graphic with a packing list.
   • Link: to your campground blog or booking page.
2. Pin: “5 Must-Do Activities at [Campground Name]” –
   • Collage of your activities (fishing, hiking, kayaking).
   • Text overlay: “Plan your perfect weekend getaway.”
3. Pin: “Top Fall Camping Destinations in [Your State]” –
   • Include your campground + nearby scenic spots.
   • Great for seasonal search traffic.

🎥 YouTube: The Research Hub

• Who’s here: Broad audience, ages 18–65+.
• Why it works:
  • Campers watch campground reviews and “what to expect” videos before booking.
  • A simple video tour of your campground can make a big difference.
  • Great for search visibility — your YouTube video can appear in Google results.

👉 If you can make video tours or share camping tips, YouTube can bring in highly qualified visitors.

YouTube Post Ideas (Planners & Researchers)

Best formats: 3–8 minute videos, tours, vlogs, how-to guides.
Tone: Informative, helpful, personal.

NOTE: Editing videos for YouTube can be very time-consuming, and can take longer if you’re not in the habit of editing videos regularly. We recommend finding YouTubers who are also campers or RVers and offering them a free stay for a weekend in exchange for posting on THEIR channel about your campground.

Here are some post ideas you can offer to them:

1. Campground Tour –
   • Walkthrough video of your grounds, cabins, RV sites, restrooms, and amenities.
   • Title: “Tour of [Campground Name] – Best Camping in [Region].”
2. “Top 5 Things to Do While Camping at [Campground Name]” –
   • Showcase nearby hikes, lake days, stargazing, events.
3. Camper Testimonial/Interview –
   • Record a short clip of a family sharing what they loved about their stay.
   • Title: “Why Campers Love [Campground Name].”

🐦 X (Twitter): Best for minute-by-minute updates

• Who’s here: Ages 25–44, mostly urban professionals.
• Why it works:
  • Better for quick updates than for leisure travel marketing.
  • Not ideal if your goal is more bookings.

👉  Most campgrounds aren’t seeing much benefit from investing energy into Twitter. It’s still a good idea to secure your name on twitter so that someone else doesn’t pretend to be your campground there, but just create 1 post that says, “We’re not active on twitter, but we would love to connect with you on Instagram here: ” or call the office at: 555-1234

In some instances when you know your campers are often on twitter, it could be a good fit.

Best formats: Short text updates, quick announcements.
Tone: Informational, to-the-point.

Twitter Post Ideas for campgrounds:

1. “Weekend forecast is sunny and 75° 🌞 Perfect camping weather! We still have a few spots open. Book now 👉 [link]”
2. “Heads up campers: Our fall festival kicks off Friday night with live music and s’mores by the firepit. 🔥🎶”
3. “Reminder: Pet-friendly camping at its best 🐾 Bring your furry friends to [Campground Name].”
4. “Reminder: Road Closure this weekend on highway 1 for construction. Get off at the next exit and take highway 2 to skip the construction tracffic”

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So, Which Platform Should You Pick?

• Families & Retirees → Facebook
• Millennial & Gen Z Travelers → Instagram + TikTok
• Trip Planners → Pinterest
• Campers who Research Before Booking → YouTube

If you’re short on time, don’t try to do it all. Pick one platform that matches your ideal campers and put your energy there. A little consistency goes a long way in filling up your campground.

Remember that even if some loves your social media posts, they’ll likely visit your website to check you out before calling the office. Here are our best campground website design tips.